Live! multimedia fitness club actively enhances its positions in wellness segment and develops new lines of business. However, to promote products and services more successfully, the brand lacked consolidated approach to advertising materials delivery. With no precisely structured message system, message efficiency was insufficient; therefore it was decided to formalize visual brand communications and to create the detailed style guide.
The project included improving existing and creating additional corporate style elements. One of the key solutions consisted in shaping extended colour palette of the brand, which allowed to consistently present differentiation of lines of business that were growing in number. We developed style and composition standards and offered brand-related graphic solutions. Besides, font family was extended with a number of required faces. Special attention was paid to layout principles and corporate standards of advertising materials design.
The agency succeeded in developing bright, modern corporate style that retained key elements of brand awareness. A new style meets all up-to-date tasks of Live! multimedia fitness club and has precise structure that determines logics of further work in the field of advertising communications.
The team: project executive, art-director: Dmitry Zilpert; project manager: Ekaterina Komissarova.