Artonica

Vnesheconom­bank

Annual Report 2011

similar projects

в этом проекте:
  • брошюра
  • годовой отчет

Annual Report 2011

Background

Actually, 2011 became the first year, when Vnesheconombank was running full-fledged operations as a development institution without a backward glance to the recession. This allowed the Bank to concentrate its efforts on participation in investment projects that are of great importance for Russian economy. The main goal of designing the annual report was to present the results achieved on this path in an illustrative and convincing manner.

Solution

The concept of report execution is built on visualizing investment decision making technology applied in Vnesheconombank. It is depicted on illustration-rich spreads, the first of which presents the composition of photos showing work of bank experts on different stages of considering the investment project. Content and meaning of these stages outlined verbally and pictographically set the structure of all further picture-rich spreads, each of which is an illustrated story of a certain project, content of its stages and results in the context of national economy development.

 

Outcome

With implementation of the designed concept, we have managed to create the document that, in bright and convincing manner, reveals significance of the five-year’ milestone in operations of the bank, which, during these years, became the core of fully-fledged far-reaching development infrastructure meeting diversified needs of enhancing all spheres of Russian economy.

The team: branding unit of the Information Policy Department (Vnesheconombank); Artonica: Dmitry Chernogaev, art director; Denis Shlesberg, creative director; Vladimir Demkin, make-up and pre-press; Ksenia Gnevusheva, Ekaterina Komissarova, project managers; Dmitry Galanternik, photographer.

08.2012