Advertising Campaign 2011
The purpose of the anniversary campaign is to demonstrate the achievements of the brand "Magnezit" for 110 years of successful work. In the headlines we can see the basic values of the Group: traditions, development, and partnership - the main principles which its activity is built on. Advertising solutions are made in the framework of the renewed corporate image. The main visual brand motif is a stylized letter "M" and it’s divided into three parts. In this triptych, illustrations are based on the principle of combining three components of the Group’s successful work: raw materials, technologies, and human resources. Uniform image and composition system allowed creating a complex of materials that has become a visible expression of the nature and philosophy of renewed brand "Magnezit".