Advertising campaign of Residential Complex

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в этом проекте:
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  • реклама в прессе
  • слоган

Advertising campaign of Residential Complex "Izmailovsky" 2012

The starting point of the campaign was the famous saying "My house is my castle". The headings were alternatives of that expression, illustrating a specific proposal, addressed to potential residents of the complex. Emphasis on the word "house" is intended to cause audience’s positive emotions, associations with home coziness and comfort. At a visual level solutions are represented with illustrations of pleasant moments of new residents’ life. Advertising messages appeal to the emotions of consumers, showing specific rational benefits at the same time.