New Year Campaign 2011

similar projects

в этом проекте:
  • наружная реклама
  • реклама в прессе

New Year Campaign 2011

To increase the visibility of the campaign in a heavy stream of Christmas discounts two series of advertising messages were developed. The first uses the childhood theme to attract attention of primary target audience - family buyers. The second series plays upon expectation of New Year magic and the possibility to make it real, thanks to the proposals of "Donstroy" company.