Advertising campaign of Residential Complex

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Advertising campaign of Residential Complex "Valley Setun" 2012

Under the campaign it was important to tell about the benefits of a residential complex and create a unique image of the new property. The modern style of neighboring buildings, open space, the valley of the river, the lake - all these things defined the concept of residential complex architecture, which has provided excellent characteristics of its buildings. This big advantage was the starting point for the development of advertising strategy. The campaign is developed in a series of scenes where the characters enjoy the stunning panoramic views of Moscow from the windows of their apartments. The basic conceptual idea is revealed in the title: "Moscow is at your feet," "Look at the city from above", "Life at its best", "Comfort on high", etc.