Advertising Campaign 2005
The advertising campaign of VSK Insurance House 2005 had to reflect the benefits of co-working with one of the largest Russian insurance companies for enterprises of medium and large businesses. Series of advertisement was created under the concept with the slogan "The scale of reliability". Every advertising image is a photograph, combined with cartographic visual elements, i.e. coordinate grid and step scale. The slogan in each case is supplemented with subheading also styled in cartographic way and revealing one of the features that make up the company's reliability.