Advertising campaign 2006
The slogan of advertising campaign "In the latitude of your interests" reflects the main advantages of VSK Insurance House, i.e. geography, versatility, customer focus. In each advertising unit, it is revealed in the light of one of the consumer’s values and a corresponding product or company activities. Images which combine pictures of real objects with a stylized "business graphics" are used for illustrating. This technique clearly demonstrates the main idea of the campaign: VSK Insurance House gives customers real support for production and business processes, providing them not only with protection, but also the tools to improve financial performance.