Advertising campaign 2009

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Advertising campaign 2009

In November of 2009, Vnesheconombank marked its 85th anniversary. The corresponding advertising campaign was not only a part of the anniversary events, but also the continuation of the program for promoting the brand of Vnesheconombank as a development bank. The basis of the advertising images is the main cue of work of Vnesheconombank during all the years of its existence – solution of unique tasks of national importance. This idea is expressed in the advertisement title "85 years. History of the Bank. Development of the country". Visual concept of advertising is implemented by combining black and white photographs, where achievements of the first Soviet five-year plans are shown, with modern ones, which reflect high-tech and priority projects of Vnesheconombank.

Обложка корпоративного журнала "Банк развития"