Artonica

Vnesheconom­bank

Annual Report 2007

similar projects

  • "The best report of the state corporation" XI Federal Contest of Annual Reports. "Securities market" magazine, Ministry of Economic Development of RF and MICEX
в этом проекте:
  • брошюра
  • годовой отчет

Annual Report 2007

In 2007 VEB of the USSR was transformed into the Bank of development keeping the brand Vnesheconombank. In connection with that the task to fill the existing brand with new content that meets the new status, the peculiarity and functions of the Bank development, has become pressing. This required some changes to the brand's visual components. The main difficulty of work to create a brand strategy and corporate restyling of Bank was simultaneity of these processes. One of the points of their intersection was the Annual Report 2007. In the course of the project, the team consisting of members of the Department of Information Policy of the Bank and experts of several (!) agencies, managed to harmoniously combine in the publication such seemingly hardly compatible properties as "innovativeness" and "traditions", "openness" and "reliability" , "development" and "sustainability."

10.2008