Artonica

Vnesheconom­bank

Corporate materials

similar projects

в этом проекте:
  • брошюра
  • мультимедийная презентация

Corporate materials

The peculiarity of the corporate materials creation project of Vnesheconombank was the fact that it is one of the main, and in general a few channels of brand communications. Unlike the retail and majority of corporate financial institutions, VEB brand is focused on quite narrow audience, unattainable by means of advertising in the media or design of outlets. The design of materials required functionality, information value, and at the same time broadcasting of important image component specific to the bank which is the conductor of government programs of innovation support in important sectors of the national economy. Finally created complex of materials has developed and also stylistically coherent structure.

10.2008