Normex is a brand of budget line of products for body repair. The enamels of various colors for the most popular car makes and models are the core of this line. Under the creative concept of the advertisement campaign 2007-2008 based on color names, which are the most popular ones among the consumers, a range of romantic images has been created. These images have become the illustrations for calendar pages. The calendar has complemented the system of materials realized under the concept of "As is".