Advertising Campaign 2010
The purpose of the campaign is to strengthen the credibility of the brand as an expert in creating financial solutions for the development of applied tasks in various business sectors. In interrogative sentences of advertising headings the specific terms of the four target areas of leasing are used: passenger cars, commercial carriers, trucks and heavy machinery. The answer to each question is a text which exposes the advantages of cooperation with the company that knows how to "dive" in clients’ industrial specificity. Campaign slogan: "A substantive discussion on funding" combined with address block contains not only the quintessence of the main ideas, but also an invitation to a productive dialogue.