In 2003 the Turbazar company entered the tourism service market as tour operator of a new type. The main differences of its business concepts is completely transparent service cost structure and focus on two target groups - retail travel agents and corporate customers. Clarity and functionality of relations with contractors and clients that a new company offered to the market reflected in a vigorous and slightly provocative name, whose drive embodied in a vigorous sign and logo. The intonation found was developed in the corporate slogan "World at cost." The project has also developed business documentation, client materials, the concept of advertising campaign and web design.