Autumn Campaign 2009
By autumn, 2009, “Timely CASCO” product line had been developed. The essence of the offer is to help insurants save 5 – 60% of the cost of car insurance. The image solution was based on cooking show stylization of TV commercial. In the easy-to-understand form, a charming host and his guest tell spectators about an opportunity to optimize car insurance expenses due to correct choice of its “ingredients”. Stable life idea in the context of advertised special offer acquires new voicing: “It will be as it was. And even better”.