The Mikhail Prokhorov Foundation
Transcript: Style and Advertisement
Transcript, the initiative supporting translations of Russian belles-letters and intellectual literature was founded by the Fund of Michael Prokhorov in 2009. The basic visual constant of Transcript Initiative took form of the sign – a pencil bent in the form of the ring referring to the ancient symbol of immortality and eternity – Ouroboros serpent. The phrase “lost in translation” served the starting point for the promotion concept. Wordplay, due to which the phrase message is switched to the opposite – “Found in Translation –, describes situation, when the text is reborn through outstanding translation.