Campaign of 2012
Image-building campaign of Novikombank was intended to emphasize considerable role of the bank in funding real economy, and to shape image of modern hi-tech financial institution perceived by retail audience. The main concept idea is efficiency of banking technologies that are drivers of financial success for both corporate customers, people that work for them and Russian economy in general. Visually, this idea has been presented through overlapping two pictures – industrial and household images. We have managed to use one image to enable comprehensive communication covering all target audiences revealing advantages of collaboration with the Bank that were important for each of the audiences.