Artonica

JIVI!

Fitness Video Library Advertisement

similar projects

в этом проекте:
  • интернет-реклама
  • реклама в прессе
  • слоган

Fitness Video Library Advertisement

A new service, Fitness Video Library, provides unlimited online access to a huge archive of “Live!” TV Channel exercises. The image line is based on plots, where “heroes” are harmful products, whose form is similar to that of ideal body parts. Through provocative “value at the price of harm” contrast an alternative is offered: to spend money on unhealthy pleasures, or to spend the same amount to take care of your physical shape. With design CTR of banner ad equal to 0.15%, its value during the first week of placement was maintained at the level of 0.42%, and further did not go below 0.26%.

10.2010

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