Kentatsu advertising campaign
The goal of this project is to make Kentatsu benefits known to mainstream audience of end consumers. The image conveys the freshness and newness of Kentatsu brand in the context of care about the atmosphere in the house and family values. The slogan of the campaign is “Refresh your atmosphere”, it gives an emotional dimension to the advertisement. Promotional materials are made in the style having more substantial image component than it is usually done in this segment, it stimulates the growth of loyal audience in the context of highly competitive market.