Advertising Campaign 2005
The specificity of ARS brand market launch was that the advertised brand was the result of rebranding. By that time, the company had a 12-year history. The advertising campaign in the press consisted of two steps. The first was a teaser where some mystery brand appears in the atmosphere of the car premier, and then its origin and continuity were revealed. The second one was corporate advertising, based on the “supporting” product brand.