ARS Company is an exclusive importer of Standox materials for car repair painting. This project consisted of two steps: creation of the brand and creative support of the market launch. The first part included development of basic visual constants, design of business documents, navigation and advertising design of the office and warehouse complex. The second part included development of the creative concept of advertising campaigns in the press, creation of corporate printing and website of the company, launch of corporate edition. Today ARS is one of the leaders on the Russian market among the suppliers of equipment and materials for premium body repair.