Artonica

Aquarius

Naming and packaging of laptops

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Naming and packaging of laptops

The problem was that the Aquarius production was limited by corporate channels and the brand was nearly unknown for retail consumers. Developing model names we relied on Latin phonetics of the main brand and created a range of names for several laptop models, each of which depending on its functional characteristics was focused on a particular segment of users. Semantics of each name matched temperament and values of its segment. Among them are Aquarius Sensus, Aquarius Virtus, Aquarius Tersus. Also during this project the laptop package design was developed.

11.2004