Artonica

VTB

Annual Report 2009

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Annual Report 2009

Background

The main communication objective of VTB 2009 Annual Report was to reflect Group’s consistent determination to support its clients in recovering business development and overcoming the effects of the economic downturn of 2008-2009.

  

 

Solution

Design concept is all about demonstrating multipurpose competences of VTB Group, which enable its customers to develop the most out of the business, regardless of geographic, industrial and technological boundaries.
The idea has been expressed in the title and a brief preamble: "The immersive experience. Cooperation with international financial group VTB allows you to operate as if you’re personally present in all places, where you have business interests"

 

Outcome

The project succeeded to preserve a recognizable style and tone of VTB brand, and at the same time, managed to introduce innovative and fresh visual metaphor — a compelling "wrapping" for image communication.

Team: Project Leader, Art Director — Dmitry Chernogaev with the participation of Dmitry Zilpert and Natalia Mozzhukhina, copywriter — Denis Shlesberg, with the participation of Eugene Akimenko, layout and prepress — Vladimir Dyomkin, Manager — Eugenia Lavrenyuk.

11.2010