New band name development became the first task of cooperation with the new Russian airline. What this company was sought to is not something distinctively new in this particular case. In essence it means the revival of air traffic on the local lines which connects any two points on the map of the Central Region of Russia. This resurgence brings on new quality of service and reliability.
The philosophy of company, its mission and the strategy defined by serous attitude toward domestic aviation, after hard times in near past now getting more and more open for new business perspectives. This attitude was expressed in new brand name of "Rodina" (homeland) and during the project this new brand idea was supported with additional elements necessary for the airline brand identity system, including key principles of aircraft design as well.
Airline "Rodina" was successfully launched in domestic charter flights market. Every year its air fleet and traffic steadily increasing.